The woman behind The Honest Food Company is being chased by investors in the wake of her company facing liquidation in New Zealand.
Company director Belinda Tuki has reinvented herself on Facebook with a new brand Avid Girl Boss, offering personal coaching and seminars as a ‘mindset coach’.
Investor Simon Fisher claims he has lost $310,000 and he says he is ‘sickened’ by her changed online persona, Stuff.co.nz reports.
Company director Belinda Tuki (pictured) has reinvented herself on Facebook with a new brand Avid Girl Boss, offering personal coaching and seminars as a ‘mindset coach’. Her business The Honest Food Company is facing liquidation.
‘If she had come to us and said, here is everything, it really hasn’t panned out, and had some valid reasons, would go ‘well that’s life’, he told the publication.
‘What has sickened me is that she goes on social media and purports to be this guru and successful entrepreneur and can be amazing for women’s businesses….’
Tuki has changed company’s Facebook page name to Just B Honest Limitless, a personal blog about her healing journey.
Investor Simon Fisher claims he has lost $310,000 and he says he is ‘sickened’ by her changed online persona
She transferred all 12,000 followers from the business page into her new identity.
But Ms Turki told Stuff.co.nz she is ‘super proud of what she has been able to achieve’ and her health prevented her from working the past year.
‘But there are risks in business, there is a risk in investing in business..obviously it would be amazing if it had succeeded, it really would, but I did do everything I could possibly do.’
The Ministry for Business, Innovation and Employment told the publication Honest Food Company’s liquidation would be finalised ‘very shortly’.
‘As stated in the first report to creditors, there is very little chance of creditors receiving any funds,’ a statement read.
Daily Mail Australia has contacted Ms Tuki for comment.